HBO Max has acquired The Beauty of Blackness, a documentary film directed by Tiffany Johnson and Kiana Moore. The film is available to stream now on HBO Max.
The Beauty of Blackness chronicles Fashion Fair, the first cosmetics brand created exclusively for black women created in 1973 by Eunice Johnson, the co-founder of Ebony and Jet Magazines.
The film examines Fashion Fair’s rapid rise to iconic status and how the brand broke through cultural barriers to overcome beauty standards that previously excluded people of color. Although it revolutionized the beauty industry and became a household name for all black and brown women in the 1970s, the brand faced a difficult media landscape and encountered challenges due to emerging competitors. .
The documentary follows the brand’s journey to the present day where, amidst a changing industry with a new emphasis on inclusivity, Fashion Fair Cosmetics has been relaunched under the leadership of two entrepreneurs, Desiree Rogers and Cheryl Mayberry. McKissack.
The Beauty of Blackness features interviews with renowned experts, models, makeup artists, performers and other eminent personalities who have witnessed the evolution of the category firsthand and who celebrate and continue to redefine the standards of beauty for people of color.
The film was created in partnership with Vox Media, Epic’s story hunters, Sephora – in conjunction with its media and content partner, Digitas – and was co-directed by Tiffany Johnson (Black Monday, Dear White People and Twenties), and first-time director Kiana Moore, vice president of content production and head of Epic Digital at Vox Media.
The Beauty of Blackness will be featured as part of Black Voices and Women’s History Month curated programming on HBO Max.